By Veritas News Hub Entertainment Desk | Ilorin, Kwara State
ILORIN— Big Jam Records’ first signee, ShowBoy, stormed Veritas Studio today, Monday, June 1, 2026, for a one-hour interview on Musical Moment With Veritas News. The Ilorin-based singer and rapper used the platform to speak on his new deal with Big Jam Records, his music journey since 2021, and his long-term ambition to take his sound “all over the world like MTN.”
The appearance marks ShowBoy’s first major media interview since joining the label, and it comes just two months after he was signed on a 7-month promotional deal aimed at building his brand, boosting his catalog, and positioning him for national visibility.
“I Was Signed on a 7-Month Promotional Deal”
Addressing the host and Veritas News Hub audience, ShowBoy confirmed the terms of his agreement with Big Jam Records.
“I was signed 2 months ago on a 7 months promotional deal to Big Jam Records,” he said. “It’s not just about recording songs. It’s about structure, marketing, distribution, and making sure people actually hear the music. In the last two months I’ve seen the difference already.”
The 7-month deal aligns with the strategy Big Jam Records CEO AbdulRaheem Jamiu and Hotboiz CEO Juwon Samson Oyedepo outlined during their own visit to Veritas News Hub weeks earlier. Both CEOs said the label’s priority is giving upcoming artistes without a platform the chance to be heard and seen. For ShowBoy, the deal covers studio time, content creation, digital distribution, and media promotion leading up to the end of 2026.
“We’re starting with one artiste so we can do it right,” Jamiu had said in a previous interview. ShowBoy’s visit confirms that plan is already in motion.
From 2021 to Now: Building Brick by Brick
When asked when he started music, ShowBoy traced his journey back to 2021. Though he’s been active for five years, he said he has been deliberate about growth, taking features and learning the business before chasing clout.
“I started music since 2021,” he told Veritas News Hub. “I have lots of featuring tracks and just a single. And it was produced by YK Holy.”
That single, produced by Kwara-based producer YK Holy, laid the groundwork for ShowBoy’s sound a blend of Afrobeat, rap, and street-conscious lyrics. But his biggest feature to date came on JerryLoba’s latest track “Ride On, where he appeared alongside Stevolee. The song, also produced by YK Holy, has been getting airplay on Ilorin radio stations and traction online.
ShowBoy said collaborations taught him studio discipline and how to adapt his delivery to different beats and artistes.
“Features help you grow faster,” he explained. “You learn from other artistes, you learn how to write hooks, how to switch flows. YK Holy has been key for me too. He understands the Kwara sound and how to make it clean.”
10-Year Vision: “All Over the World Like MTN”
The interview’s most quoted moment came when the host asked where ShowBoy sees himself in 10 years. His answer was immediate and ambitious.
“All over the world like MTN,” he said, drawing cheers from the studio audience.
He explained that he wants his music to cross borders the same way MTN, the telecom giant, operates across multiple African countries and beyond. For ShowBoy, that means international tours, global streaming numbers, and collaborations outside Nigeria.
“In 10 years, I want a kid in Ghana or South Africa to know ShowBoy from Ilorin,” he said. “I don’t want to be limited to Kwara or Nigeria. Big Jam and Hotboiz are helping me think big. They’re not just pushing one song, they’re building a career.”
The comparison reflects a growing mindset among North Central artistes who are leveraging digital platforms to reach global audiences without relocating to Lagos. With proper promotion and consistent releases, ShowBoy believes the 10-year goal is realistic.
Before the hour-long session ended, ShowBoy took time to appreciate everyone who has supported his growth. He specifically mentioned Veritas News Hub’s audience, Big Jam Records, JerryLoba, and music lovers across Kwara and beyond.
“I want to appreciate Veritas audience, Big Jam Records, JerryLoba, and all music lovers,” he said. “When you stream my songs, when you post my flyers, when you call radio stations to play me, you’re pushing me forward. I don’t take it for granted. This is just the beginning.”
He also sent a message to other upcoming artistes in Ilorin and Kwara State: stay consistent and stay ready.
“Don’t rush. Build your sound, build your brand. When the right platform comes, you’ll be ready to use it,” he advised.
Veritas News Hub gathered that Big Jam Records is already working on new releases for ShowBoy as part of the 7-month promotional deal. The label recently announced “Musical Hunting,” a street-to-studio project where upcoming artistes perform in public, get rated by judges and crowds, get compensated, and win a day of recording at Big Jam’s studio. While ShowBoy is already signed, the label says the project will create room for future collaborations and help discover more talent across Kwara.
For now, ShowBoy’s focus is on delivering quality music and maximizing the promotional window Big Jam Records has given him. With 5 months left on the deal, the label and artiste will be working on new singles, visuals, and media runs to push his profile beyond Ilorin.
Today’s visit to Veritas Studio shows Big Jam Records is keeping its promise to give Kwara talent a structured path. And for ShowBoy, the goal is clear: start at home, then go “all over the world like MTN.”
The full interview replay is available on Veritas News Hub’s YouTube, Facebook, and X pages. Follow @ShowBoy and @BigJamRecords for updates on new releases and the upcoming “Musical Hunting” street show dates.
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